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Consumers Want Top Value Brands at Mass Prices

Study shows Walmart, Suave rank high as department stores lose ground.

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By: TOM BRANNA

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A shopper experience study currently underway by The Integer Group and M/A/R/C Research shows that department stores continue to see the largest loss of shoppers, and they also have worst conversion rate with about half of shoppers leaving without making a purchase. According to the data, mass market retailers such as Walmart and Target are showing a five point increase in shoppers visiting them more often, from previous months, and have the best conversion rate with nine out of ten shoppers le...

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